Big Day for ZiiLABS, including Trinity phone

ZiiLABS Unveils Latest Stereoscopic 3D and OpenCL™ Technology
Support for Stereoscopic 3D and OpenCL Underlines the Performance and Flexibility of the ZMS processors


Taipei, Taiwan - 1st June 2010 - ZiiLABS, a pioneering media processor and platforms company which is a wholly owned subsidiary of Creative Technology Ltd today announced that it is showcasing its latest Stereoscopic 3D and OpenCL (Open Computing Language) technology to partners visiting the Computex show.

ZiiLABS will be demonstrating its recently released SiVO connected TV platform and enhanced software driving both active and passive 3D displays. Users of suitably configured devices powered by the ZiiLABS ZMS media-rich applications processors will be able to experience the growing catalogue of commercial and user generated 3D movies, videos, photos and future game content across a wide selection of 3D TVs, projectors and displays.

"ZiiLABS continues to raise the bar for HD and 3D video performance across a broad range of connected TV, tablet and mobile platforms." said Hock Leow, president of ZiiLABS. "3D displays are rapidly gaining momentum and the flexibility of our architecture means we are uniquely positioned to enable our partners to leverage this emerging technology in their next-generation products."

"OpenCL enables developers to unlock the full potential of our StemCell Computing architecture to deliver new levels of performance across a broad range of applications." said Tim Lewis, director of marketing of ZiiLABS. "The OpenCL based ray-tracing and video filter demos provide just a glimpse at the floating-point performance and flexibility that developers can exploit on ZMS-based platforms and products."

ZiiLABS is currently inviting developers with innovative ideas to use OpenCL for consumer class handheld and connected platforms to join an OpenCL Early Access Program that will provide selected partners an early release of the OpenCL SDK* for ZMS processors. Developers wishing to apply should visit: www.ziilabs.com/opencl

About ZiiLABSZiiLABS is a worldwide leader in low-power, media-rich application processors, hardware platforms and advanced middleware that enable OEMs, ODMs, System Integrators and Software Developers to deliver best-in-class products across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS now has over 800 R&D engineers working on ZiiLABS related projects and has invested US$1 billion and 10,000 man years in media processing solutions. The company has offices in the UK, China, USA and Singapore.

About OpenCLOpenCL (Open Computing Language) is the first open, royalty-free standard for general-purpose parallel programming of heterogeneous systems. OpenCL provides a uniform programming environment for software developers to write efficient, portable code for parallel processors such as the ZiiLABS ZMS processors. For more information on OpenCL visit: www.khronos.org/opencl/

OpenCL is a trademark of Apple Inc. used by permission by Khronos. StemCell Computing is a trademark or registered trademark of Creative Technology Limited. Android is a trademark of Google Inc. * ZiiLABS is an OpenCL adopter and the OpenCL SDK is based on a published Khronos Specification and is expected to pass the Khronos Conformance Testing Process.

Creative just launched some new budget mp3 players
http://info.sgx.com/webcoranncatth.nsf/VwAttachments/Att_C1A0B8BD62A328F8482576FF00344790/$file/013PR-CreativeZENX-FiStyleandZENStyle-Spore.pdf?openelement

Creative is likely to get large sum of MDA grant for their mediabook development: http://www.idm.sg/cfp/futurebooks/