Creative, ZiiLABS to Host First Zii Summit In First Week of December
When I read the Singapore Business-Times article over on epiZENter yesterday, there was a curious mention of demonstrations at a ‘Shenzen conference’. Not being particularly great with China’s second busiest port city, I thought it was just an industry conference. However, that has changed with the press release from ZiiLABS today, which announced a ‘Zii Summit’ for December 1-2 in Shenzen. According to the press release, Creative CEO Sim Wong Hoo, in addition to the head of ZiiLABS, Hock Leow, will be giving keynote addresses on the first day in addition to a press conference. More importantly, however, is the seminar that will be held over the two days to showcase the ‘technology, platforms, products, services, and content’ of the Zii ecosystem. Simultaneously, however, is the real point of the summit- to showcase the full range of Zii-powered devices. The wording in the press release, which is copied below, is overwhelmingly positive as all press releases are, mentions multiple Zii-powered products. The door has been locked shut on any leaks thus far to upcoming devices, but it seems that this will open the floodgates. I’m certainly excited.
CREATIVE AND ZIILABS TO HOST ZII SUMMIT 2009 IN SHENZHEN, CHINA ON 1 AND 2 DECEMBER
Showcasing Zii StemCell Computing Technology, Platforms, Products, Services, Content and the Entire Zii Ecosystem that Empowers Partners to Rapidly Transform Ideas into World-Class Products
Singapore – 12 November 2009 – Creative Technology Ltd. and ZiiLABS, a pioneering media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd. today announced the joint hosting of the Zii Summit 2009 to be held on 1 and 2 December 2009 at the Fu-Tian Shangri-La Hotel in Shenzhen, China.
With keynote addresses by Sim Wong Hoo, Founder and CEO of Creative Technology Ltd., and Hock Leow, President of ZiiLABS and 3DLABS, the event promises to share with partners how StemCell Computing Technology and the Zii Plaszma Platform, with its complete suite of ready-to-market solutions, can springboard OEMs and developers rapidly into world markets.
A press conference and seminar will be held on the first day to showcase Zii technology, platforms, products, services, content and the entire Zii Ecosystem.
Technical sessions will also be held to share with partners on how they can leverage on the Zii Plaszma Platform and its various modules, backed by state-of-the-art technologies, brand equities and award-winning product industrial designs. Partners would be empowered to create energy-efficient and high performance 3D, HD products at a low cost and and bring them to market quickly. In addition, partners will be introduced to the comprehensive e-commerce, branding and marketing system which would help radically increase the effectiveness of their market reach to customers.
A concurrent exhibition will be held over the two days to showcase a full range of OEM-ready Zii-Powered Devices, running on ZiiLABS’ very own ZMS-05 Media Rich Processor Chip. Also on display will be the recently announced ZMS-08 media processor, which showcases the world’s first 1080p Blu-ray quality video decoding on a small credit card-sized module.
Summit invitees include academicians, media and business and technology partners. Participation in the Zii Summit 2009 is by invitation only.
Singapore Business-Times Article
Creative unveils new Zii chip in Beijing
CREATIVE Technology yesterday unveiled the most powerful chip under its fledgling Zii stable – adding more impetus to the MP3 player maker’s new business of supplying low-powered and multimedia-savvy computer chips and components to electronics makers worldwide.
The new chip – made-to-order by Taiwanese foundry TSMC and coined ZMS-08 – was launched in an event in Beijing. It is said to be four times more powerful than its predecessor but consumes only half the power.
Creative minted its Zii technology at the start of this year. Developed by the company’s graphics chip subsidiary 3DLabs, which has now been renamed ZiiLabs, it is trumpeted as a new type of chip platform that lets third-party electronics manufacturers make more powerful, less power-hungry and cheaper products. Like its predecessor, the latest Zii chip is aimed at makers of smartphones, netbooks, video-conferencing systems, connected TVs, digital signage systems, home media hubs, Web tablets and others.
But with a raft of new features – including Blu-ray quality video playback – and improved performance, the ZMS-08 will help Creative unlock more doors into this diverse market, said ZiiLabs president Hock Leow.
Speaking to BT before the Beijing launch, he said the interest for Zii has especially intensified since Creative brought out a hand-held device based on Zii, called Zii EGG, in July this year.
Adoption of the technology has also been rising. Mr Leow said that a fleet of finished products powered by Zii are expected to be brought out by manufacturers next month during Creative’s first Zii summit, in China’s Shenzhen. This event is expected to draw ‘thousands’ of visitors.
