Creative US Store Now Powered By Amazon
The Creative US site has gotten the facelift that the rest of the region got a few weeks ago. In addition to the update on the inside, the store has gotten its biggest update since the site went live way back in the twentieth century. The interface is now clean and easy to navigate, and the new URL scheme is a bit less random. It’s much easier to pick out of the lineup if you’re not able to search through the history. After much frustration, they also added a prominent search option. It’s estimated it will save billions of hours of work instead of navigating through every menu as with the old system. More importantly, however, is the new WebStore system that the company uses. While it’s still the same Creative inventory and shipping (I believe), the entire user interface is a modified version of Amazon’s fantastic system. It even uses Amazon’s system for payment, which, while still bad for PayPal and Google Checkout lovers, is better than the previous system of manual entering. Overall, it’s a much needed coat of paint on the outside and a extremely powerful system on the inside. WebStore will hopefully improve the buying process in addition to ease of RMA and shipment tracking. With the Zii looming overhead, Creative seems to have begun a turn for the better- in all departments.
1999, via Archive.org
July 2009 Update
Fancy, breadcrumb style page with Amazon theme and branding. Below are actual Amazon ratings imported from their website.
Inside the checkout process, the Amazon branding gets much more visible.
Visit the new Creative US store at the new url: us.store.creative.com.
