BREAKING: Apple to Buy Creative for $1.6 Billion
In a stunning turn of events, it is time to say goodbye to Creative Technology. The company, founded in 1981, has been purchased by Cupertino-based Apple Inc. Creative had been Apple’s foremost rival in the digital audio market, and beat them to the market with their NOMAD player. Creative also was the dominant force in third party sound cards, with the X-Fi line being recognized as the top of the line in sound cards. Apple acting CEO Timothy Cook announced that the entirety of Creative will be disbanded, and will be merged into existing Apple development markets. For more information, you can visit an excellent source for everything that is ever going to happen with Apple and Creative at Apple’s PR site here. As I learn more of this tragic event, I’ll post here.
As if… it’s too easy to do on a day like this!
